Customer Care Online: Interview with Logitech’s Ben Hong (Part 2)
2 Comments 27 May 2010 by michellek
Earlier this week I published Part 1 of the interview with Ben Hong, Sr. Mgr. Technical Services, Global Customer Care and Digital Home Group for Logitech.The first half of the interview gave you a brief introduction to Ben and his team at Logitech. This is the final portion of this written interview. Part Two: People, [...]
Continue ReadingCustomer Care Online: Interview with Logitech’s Ben Hong (Part 1)
7 Comments 24 May 2010 by michellek
Often when we talk about social media in business we talk about "social media marketing" which is a term I dislike for various reasons -one reason being that it supposes it only lies in one department rather than an integral part of how we communicate with customers, employees, and stakeholders. More companies today are realizing that social media can be utilized in other functions - one of those being customer service. One of those companies is Logitech. In Part 1 of my interview with Ben Hong, Senior Manager Technical Services, Global Customer Care and Digital Home Group at Logitech he discusses first steps in using social media for customer care.
Continue ReadingSocial Networks and the Net Generation at Work
4 Comments 15 March 2009 by michellek
When I joined the workforce e-mail was pretty standard as a method for communication and the Internet was commonly used for research purposes. But, in the early days of email many business owners and managers did not allow e-mail in the offices for fear that their employees would not get any work done, they were [...]
Continue ReadingSocial Media "Marketing"
19 Comments 22 February 2009 by michellek
Image via Wikipedia Some time ago (before my sleepless night) Beth Harte had an interesting post “Is Social Media the Same as Marketing?” She questioned the term “Social Media Marketing” and said “the term social media marketing is not working for me: social media is about sharing and discussing information. It’s communications, not marketing.” What [...]
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